Sophie Slowe is vice president of strategy at Kitewheel, heading up the journey strategy team and working collaboratively with partners to map out rules-powered, consumer journeys. An New York–based Brit with 10 years of integrated marketing experience on both sides of the pond; she has a deep understanding of consumer behavior and specializes in communications planning, CRM, media strategy, user experience, interactive design (Web, social, email, mobile, video, and IoT), AdTech, and MarTech.
3 Steps to Kick Off Your Customer Journey Initiative
It seems like a daunting project, but getting started is easier than marketers may think. Here's how.