Biographical Information

Casey Gannon

Casey Gannon is vice president of marketing at Shopgate. Gannon is an experienced tech marketer, driven to develop marketing strategies that blend traditional techniques with emerging technology. Her specialties include developing marketing strategies focused on consumer and B2B acquisition and retention, building compelling marketing collateral with simple, cohesive messages and optimizing sizable marketing budgets. When she’s not looking ahead to the next opportunity, Gannon is a busy mom, soccer player, and adjunct professor at her alma mater, St. Edward’s University.

Articles for Casey Gannon

4 Steps to Nailing Customer Retention

Holding on to happy, loyal customers is lot less expensive than trying to acquire new ones. Here's how online retailers can keep theirs around for the long haul.