Kevin Joyce is CMO and vice president of strategy services with the Pedowitz Group. He holds a unique combination of marketing skills and sales experience that helps companies to bridge the gap between sales and marketing. Joyce is a marketing executive with 35 years of experience in high-tech, holding positions that include engineering, marketing, and sales. For more than 16 years, he has worked with SMBs and enterprise companies on their journeys to transform their demand generation strategies as it relates to the six key components of a successful Revenue Marketing™ engine: strategy, people, process, technology, customers, and results.
Joyce has successfully launched numerous products and services as a director of product marketing at Sequent, as a director of sales at IBM, as vice president of marketing at Unicru, and as CEO at Rubicon Marketing Group. He holds a BS in engineering from the University of Limerick in Ireland and an MBA in marketing from the University of Portland.
5 Steps to Becoming a Data-Driven Decision Maker
To enable better strategic decisions, marketing executives have to drive a data-centric mentality throughout the organization. Here's how.