Biographical Information
Greg Brown is vice president of Melissa, provider of global contact data quality and identity verification solutions that span the entire data quality life cycle and integrate into CRM, e-commerce, master data management, and Big Data platforms. He has written on a range of data quality trends and challenges, with articles appearing in Target Marketing, Total Retail, Website Magazine, Database Trends and Applications, Health Management Technology, Customer Magazine, and more.
Articles for Greg Brown
Active Data Quality: Keeping Up with Customers Is Not a Static Process
03 Nov 2017
Real-time data quality operations in your CRM system provide a clearer view of customers for all stakeholders.