Biographical Information

Ewan Duncan

Ewan Duncan is a senior partner in McKinsey & Company’s Marketing & Sales PracticeHe works with technology, media, and telecommunications clients across multiple topics to improve overall performance and works across sectors to drive improved customer experience and engagement.

Articles for Ewan Duncan

How to Avoid the 7 Deadly Sins of Customer Experience Transformation

Customer experience programs often start out full of promise, but they can be easily plagued by these bad habits. Here's how to steer clear of them.