Articles for Deirdre Moran
Going Global, Part 2: Staffing Up Your New European Sales Office
Any well-run company knows that its people are the most critical factor to success—and this is especially true when opening offices abroad. Here are tips for hiring staff for your new European sales office. Part two of a two-part series.
Going Global: Guidelines on Opening a Successful European Sales Office
There are a variety of issues to consider before launching a European office, and chief among them are practical, yet crucial, concerns—timing, location, and regulations. Part one of a two-part series.