Ethan Hanson is associate director of advanced methods and research at Merkle. Hanson has more than 10 years of experience as a marketing professional with focuses in research, analytics, and strategy across CPG, energy, entertainment, health sciences, financial services and high-tech. Hanson and his team are responsible for some of the first innovations in joining offline research with online data for personalized targeting capabilities. Prior to joining Merkle, Hanson helped to build the first CRM database for a Global 500 energy company and drive successful competitive strategy campaigns in telecom.
Over the years, Hanson has had the chance to be a part of several hundred one-on-one consumer interviews and has gathered over 130,000 consumer survey respondents on behalf of various brands.
He holds a B.S. in marketing and international business from the University of Louisville and an MBA from Newman University.
4 Steps to Creating a 360-Degree View of the Customer Journey
Organizational buy-in and journey analytics are crucial, as is this step: having a meaningful conversation with the customer.