Biographical Information

Luke Starbuck

Luke Starbuck is the vice president of marketing at Linc Global. Starbuck built his first e-commerce website in 1997 and has more recently focused on bringing software that improves customer experience and drives revenue to e-commerce retailers. He has led product, development, and customer service teams and brings his experience in print advertising and media to digital and offline marketing and growth. At Linc, his primary goal is to connect retailers with the knowledge and tools that drive stronger customer relationships and transform onetime purchasers into lifetime shoppers.

Articles for Luke Starbuck

3 Reasons Smart Retailers Are Shifting Customer Care Investment from More Agents to AI

For truly exceptional customer experiences, companies will need a strong combination of automated customer care and human representatives.