Biographical Information

Malinda Wilkinson

Malinda Wilkinson is chief marketing officer of Salesfusion, where she oversees all aspects of marketing, including branding, messaging, lead generation, events, and operations. She is passionate about B2B marketing and building relationships, programs, and analytics to improve the value marketing delivers to an organization.

Articles for Malinda Wilkinson

How to Make Your CRM and Your Marketing Automation Get Along

Before you achieve the necessary integration, your sales and marketing teams have to carry out the crucial first step: communication.