Biographical Information

Brian Solis

vice president, global innovation, Salesforce

Brian Solis is vice president, global innovation, at Salesforce. He's also an eight-time best-selling author, international keynote speaker, and digital anthropologist. Solis’s research explores digital transformation, CX, experience design, innovation and disruption, the cognitive enterprise, and "the future of" industries, trends, and human behavior. 

Articles for Brian Solis

Reinforcing the ‘R’ in CRM

Companies need to embrace the role of relationships in driving digital and business transformation.

Voice + AI Represents the Next Chapter in CRM’s Evolution

As voice technologies become ubiquitous, customer interactions will never be the same

Bold Modern Commerce Experiences Require Extreme Personalization

The Amazons of the world know exactly what their customers want, and to compete your company must, too

UX Can Make Your Business Disruption-Proof

User experience design is now a C-level imperative, whether executives get it or not