vice president, global innovation, Salesforce
Brian Solis is vice president, global innovation, at Salesforce. He's also an eight-time best-selling author, international keynote speaker, and digital anthropologist. Solis’s research explores digital transformation, CX, experience design, innovation and disruption, the cognitive enterprise, and "the future of" industries, trends, and human behavior.
Articles for Brian Solis
Reinforcing the ‘R’ in CRM
03 Oct 2022
Companies need to embrace the role of relationships in driving digital and business transformation.
Voice + AI Represents the Next Chapter in CRM’s Evolution
29 May 2020
As voice technologies become ubiquitous, customer interactions will never be the same
Bold Modern Commerce Experiences Require Extreme Personalization
28 Aug 2017
The Amazons of the world know exactly what their customers want, and to compete your company must, too
UX Can Make Your Business Disruption-Proof
29 Jun 2017
User experience design is now a C-level imperative, whether executives get it or not