Articles for Mary Shacklett
Marketing’s Dilemma: In-House or Outsourced?
Many top marketers use a mix of internal and external resources, but is that right for you?
Video Marketing Starts to Make Its Mark
Companies can see results, as long as customers can find value in the content
10 Key Questions to Ask Before Selling Internationally
Before selling abroad or broadening your international presence, experts suggest you answer these questions first.
With Interactive Marketing, Digital Outreach Becomes Bidirectional
Companies can better respond to customer clicks and contacts to deliver more appealing offers in real time
Now Is the Right Time for Silo Busting
Sticking to structures that keep data and departments separate is bad for business
Include Sales in Customer Intelligence
Marketing and service teams know where customers came from, but do your salespeople?
Sales Lead Scoring Is a Winning Formula
The right sales leads can be golden, and automation is the key to finding them
Optimizing Email for Better Sales Closes
Email success requires companies to challenge the marketing and sales status quo
What Companies Can Do to Reduce Customer Effort
You need to make transactions frictionless to keep customers coming back
Better Field Service Tools Reduce Frustration
Technology upgrades are delivering happier customers and field service workers
Great Customer Service Takes Empathy
The debate rages on as to whether empathy can be taught