Biographical Information

Mary Shacklett

Mary Shacklett is a freelance writer and president of Transworld Data, a technology analytics, market research, and consulting firm. She can be reached at

Articles for Mary Shacklett

It’s Not Too Late to Add Text Messaging to Your Marketing Strategy

Customers are showing a growing acceptance of text messaging by businesses

Strategies to Keep Revenue from Slipping Away

Revenue leakage happens, but you can limit just how much is lost

Conversational Marketing: Ads with Instant Results

Chat-infused advertising is digital marketing without the wait

Marketing’s Dilemma: In-House or Outsourced?

Many top marketers use a mix of internal and external resources, but is that right for you?

Video Marketing Starts to Make Its Mark

Companies can see results, as long as customers can find value in the content

10 Key Questions to Ask Before Selling Internationally

Before selling abroad or broadening your international presence, experts suggest you answer these questions first.

With Interactive Marketing, Digital Outreach Becomes Bidirectional

Companies can better respond to customer clicks and contacts to deliver more appealing offers in real time

Now Is the Right Time for Silo Busting

Sticking to structures that keep data and departments separate is bad for business

Include Sales in Customer Intelligence

Marketing and service teams know where customers came from, but do your salespeople?

Sales Lead Scoring Is a Winning Formula

The right sales leads can be golden, and automation is the key to finding them

Optimizing Email for Better Sales Closes

Email success requires companies to challenge the marketing and sales status quo

What Companies Can Do to Reduce Customer Effort

You need to make transactions frictionless to keep customers coming back

Better Field Service Tools Reduce Frustration

Technology upgrades are delivering happier customers and field service workers

Great Customer Service Takes Empathy

The debate rages on as to whether empathy can be taught