Biographical Information

Jeff Hassemer

Jeff Hassemer is chief strategy officer at Alterian, where marketers gain the power to maximize customer opportunity in milliseconds, allowing brands to stay one step ahead of individual customers with the right message no matter where or when they interact.

Articles for Jeff Hassemer

Adaptive Marketers Focus on Customers, Not Channels

Customers won't always conform to a controlled path of events and channels. Marketers need to embrace their unpredictability.