Michelle Thomas is director of integrated marketing at Elicit, where she specializes in transforming siloed consumer experience and marketing efforts into customer-centric ecosystems. Partnering with analysts and technologists, she helps teams leverage consumer data and insights to curate better customer experiences. Before joining Elicit, Thomas leveraged her deep experience in e-commerce, digital marketing, and brand marketing across retail, hospitality, and consumer goods, working on brands including Expedia, Zappos, Philosophy, and MGM Grand.
4 Steps for Measuring Customer Experience
What is the right way to track CX? The best solution(s) will strike a balance between simplicity and usefulness.