Biographical Information

Maxie Schmidt-Subramanian

Maxie Schmidt-Subramanian is a senior analyst at Forrester Research who serves CX professionals. Follow her on Twitter @maxieschmidt.

Articles for Maxie Schmidt-Subramanian

Paying Employees for Delivering Good CX Is a Bad Idea

Money can be a shortcut to accountability. Here's how to wean yourself off of monetary incentives

Effective CX Measurement Requires a CX Culture

Customer experience metrics can get in the way of delivering good experiences.

How to Make the Case for CX Investment

Good customer experience drives revenue, but your argument will need to show nuance