Erik Nebergall is president and CEO of Meta, a B2B sales support and prospecting firm that specializes in hard-to-sell offerings and in optimizing the front-end of the sales process. Nebergall formed Meta in the early ’90s and was a pioneer in the development of B2B sales prospecting methods, processes, and systems (predating CRM). Meta continues to be an innovator in the prospecting sciences and supports clients in a wide-range of industries including technology, healthcare, manufacturing, and management consulting. Nebergall can be reached at erik.n@meta-us.com and 513-739-0155.