Kate Pershing is a researcher at Open Mind Strategy, LLC, a research and brand strategy company specializing in actionable insights. OMS was founded by Robin Hafitz in 2010 with the mission of providing “more human intelligence”—research intelligence that respects consumers as human beings and that is tailored to meet the needs of demanding clients. The OMS team is proud to have worked with leading clients, such as A&E Networks, AMC, Amazon, Clear Channel, Condé Nast, Gannett, Kao Brands, MTV, NBCUniversal, Scripps Networks, Unilever, USA Today, Yahoo!, and many more.
10 Things You Need to Know About Generation Z
They're still kids, but they're quickly becoming the ones who will keep your brand relevant.