leader, Data Insights team, Paytronix
Data analytics expert Lee Barnes leads the Data Insights team at Paytronix, a leading provider of reward program solutions whose guest engagement platform helps more than 300 restaurant and retail chains manage and grow more than $18 billion in guest spend. Barnes is a self-confessed data geek that can often be found digging into the data with his team to optimize guest engagement with more than 165 million loyal guests—through mobile, social and today’s most innovative digital marketing tools. His mathematics degree and his MBA from Harvard Business School gives him the unusual ability to both execute complex analyses and translate the results into ideas that business leaders can use.
Articles for Lee Barnes
Know Your Customers’ Lifetime Value
07 Jun 2022
If you understand the CLV of each customer, you effectively have a list telling you which customers offer the most promise—and where to invest your marketing dollars.
How AI-Driven Menu Clustering Can Drive Restaurant Sales
10 Sep 2021
With AI, restaurant and convenience store marketers are turning mountains of loyalty program data into targeted campaigns that engage guests based on their unique behavior. Menu clustering identifies guest behavior from menu engagement and delivers more targeted and ultimately more successful campaigns and promotions.
What You Need to Know to Win Back Lapsed Customers
16 Jan 2019
They are your lowest-hanging fruit and the segment of guests most likely to help drive incremental revenue. But how do you identify when a customer has actually lapsed?
To Get the Most Out of Your Loyalty Program, Target Low-Frequency Customers
05 Jan 2018
Your frequent guests will always join. But to really see your loyalty program pay dividends, make it irresistible to the guests who visit the least.
Modifying Your Rewards Program? Use These 3 Design Principles
06 Mar 2017
Before revamping your rewards program, take a careful look at how it's designed. It may not be built for success.
Time to Change Your Rewards Program? Here Are 4 Signs
08 Feb 2017
Declining enrollment is an obvious red flag, but there are other signals that your program needs a refresh.