Articles for Lee Barnes
To Get the Most Out of Your Loyalty Program, Target Low-Frequency Customers
Your frequent guests will always join. But to really see your loyalty program pay dividends, make it irresistible to the guests who visit the least.
Modifying Your Rewards Program? Use These 3 Design Principles
Before revamping your rewards program, take a careful look at how it's designed. It may not be built for success.
Time to Change Your Rewards Program? Here Are 4 Signs
Declining enrollment is an obvious red flag, but there are other signals that your program needs a refresh.