Articles for Lee Barnes
Know Your Customers’ Lifetime Value
If you understand the CLV of each customer, you effectively have a list telling you which customers offer the most promise—and where to invest your marketing dollars.
How AI-Driven Menu Clustering Can Drive Restaurant Sales
With AI, restaurant and convenience store marketers are turning mountains of loyalty program data into targeted campaigns that engage guests based on their unique behavior. Menu clustering identifies guest behavior from menu engagement and delivers more targeted and ultimately more successful campaigns and promotions.
What You Need to Know to Win Back Lapsed Customers
They are your lowest-hanging fruit and the segment of guests most likely to help drive incremental revenue. But how do you identify when a customer has actually lapsed?
To Get the Most Out of Your Loyalty Program, Target Low-Frequency Customers
Your frequent guests will always join. But to really see your loyalty program pay dividends, make it irresistible to the guests who visit the least.
Modifying Your Rewards Program? Use These 3 Design Principles
Before revamping your rewards program, take a careful look at how it's designed. It may not be built for success.
Time to Change Your Rewards Program? Here Are 4 Signs
Declining enrollment is an obvious red flag, but there are other signals that your program needs a refresh.