Biographical Information

Lee Barnes

Data analytics expert Lee Barnes leads the Data Insights team at Paytronix , a leading provider of reward program solutions whose guest engagement platform helps more than 300 restaurant and retail chains manage and grow more than $18 billion in guest spend. Barnes is a self-confessed data geek that can often be found digging into the data with his team to optimize guest engagement with more than 165 million loyal guests—through mobile, social and today’s most innovative digital marketing tools. His mathematics degree and his MBA from Harvard Business School gives him the unusual ability to both execute complex analyses and translate the results into ideas that business leaders can use.

Articles for Lee Barnes

To Get the Most Out of Your Loyalty Program, Target Low-Frequency Customers

Your frequent guests will always join. But to really see your loyalty program pay dividends, make it irresistible to the guests who visit the least.

Modifying Your Rewards Program? Use These 3 Design Principles

Before revamping your rewards program, take a careful look at how it's designed. It may not be built for success.

Time to Change Your Rewards Program? Here Are 4 Signs

Declining enrollment is an obvious red flag, but there are other signals that your program needs a refresh.