Don Bergal is the chief marketing officer at Avoka, where he leads worldwide marketing. Bergal has a 25-year record of growing technology businesses in marketing, operations, and sales management, particularly with early-stage and high-growth companies. Prior to Avoka, Bergal was chief marketing officer and COO at Confio Software, acquired by Solar Winds, where he led the creation of the marketing-sales "factory" from the earliest stages, resulting in repeated 70 percent annual growth in the latter years of the company’s 10-year life. Bergal has also had stints at Antepo (acquired by Adobe) and Jabber (acquired by Cisco).
Banks Must Gain Insight Into Digital Sales—or Risk 'the Abandonment Problem'
Marketing budgets will go to waste if customers continually drop out of poor user experiences.