Biographical Information

Susan Wall

Susan Wall is vice president of marketing at Bronto Software, responsible for Bronto's marketing strategy and leading all revenue marketing, customer marketing, branding and positioning initiatives. Over her nine years in this role, she has led development of a highly sophisticated B2B revenue cycle that bridges the gaps between sales and marketing. Wall brings an extensive background in brand marketing, product marketing, marketing research, media and advertising to Bronto Software. Prior to Bronto, Wall was COO of VisionPoint Marketing and a founding partner of @PLAN, which she helped lead to a successful IPO and through subsequent ownership changes. Over her 16-year tenure at The New York Times, she held many key roles, including Director of Marketing, Director of Advertising Sales and Executive Director of Sales Operations. Wall has been featured in Ad AgeAdweekThe New York Times, ClickZ, and iMedia and is an active participant in the interactive and retail marketing communities.

Articles for Susan Wall

Need to Break the Discount Cycle? Focus on Customer Loyalty

Here are four keys to inspiring loyalty in the digital, data-driven, omnichannel era.