Biographical Information

Michael Kostow

Michael Kostow is the senior vice president and general manager of Salesforce Pardot, B2B marketing automation by Salesforce, where he is responsible for driving product strategy and market execution. Kostow is a six-year Salesforce veteran and has spent the past three years helping Pardot become the fastest-growing and most widely deployed marketing automation solution for Salesforce customers. Prior to Salesforce, Kostow held various sales, strategy, and operations roles at Oracle and other fast-growing tech companies. Follow him on Twitter @mikekostow.

Articles for Michael Kostow

3 Marketing Automation Road Blocks, and How to Defeat Them

As B2B marketers gain access to advanced tools, analytics and practices, they may hit some barriers along the way. Here's how to avoid them.