Biographical Information

Rick Parrish

principal analyst, Forrester Research

Rick Parrish is a principal analyst serving customer experience (CX) professionals at Forrester Research. Based in Washington, D.C., Parrish has more than 14 years of experience in government analysis and developing successful and innovative customer experiences.

Articles for Rick Parrish

2023: A Year of Reckoning for CX Programs

CX programs that help companies restart the CX growth engine—and have the data to prove it—will thrive, despite corporate belt tightening.

Washington Still Fails at Customer Experience

Federal agencies trail the private sector