Biographical Information
Rick Parrish
vice president, research director, Forrester Research
Rick Parrish is vice president, research director, at Forrester Research. Parrish leads Forrester's customer experience (CX) research practice. He and his team help organizations across industries develop successful, innovative, and efficient CX programs.
Articles for Rick Parrish
CX Leaders: How to Thrive Through Volatility
23 Apr 2025
Executives might need to dust off (and adapt) their playbooks from the pandemic.
2023: A Year of Reckoning for CX Programs
17 Jan 2023
CX programs that help companies restart the CX growth engine—and have the data to prove it—will thrive, despite corporate belt tightening.
Washington Still Fails at Customer Experience
01 Dec 2016
Federal agencies trail the private sector