Biographical Information
Rick Parrish
principal analyst, Forrester Research
Rick Parrish is a principal analyst serving customer experience (CX) professionals at Forrester Research. Based in Washington, D.C., Parrish has more than 14 years of experience in government analysis and developing successful and innovative customer experiences.
Articles for Rick Parrish
2023: A Year of Reckoning for CX Programs
17 Jan 2023
CX programs that help companies restart the CX growth engine—and have the data to prove it—will thrive, despite corporate belt tightening.
Washington Still Fails at Customer Experience
01 Dec 2016
Federal agencies trail the private sector