Articles for Jason Lark
Make Your Email Preference Center a Priority and Your Customers Will Reward You
The email preference center represents the best of both worlds: Prospects and customers can control the communications they receive, and marketers get to send better-quality, more targeted communications.
Loyalty Programs for the Data-Conscious Customer
What does the future hold for loyalty programs? With stricter data regulations and a growing awareness of the need for data privacy, new tactics are needed for earning customer loyalty.
Propensity Modeling: How to Predict Your Customer’s Next Move
Knowing what, when, and why your customers are going to buy may seem impossible—unless you use propensity modeling, and use it correctly.