Biographical Information

Jason Lark

Jason Lark is managing director of Celerity, a data, marketing, and technology consultancy. He cofounded Celerity in 2002, and continues to lead the company’s vision, strategy and operational performance.

Articles for Jason Lark

Propensity Modeling: How to Predict Your Customer’s Next Move

Knowing what, when, and why your customers are going to buy may seem impossible—unless you use propensity modeling, and use it correctly.