Biographical Information
Jason Lark is managing director of Celerity, a data, marketing, and technology consultancy. He cofounded Celerity in 2002, and continues to lead the company’s vision, strategy and operational performance.
Articles for Jason Lark
Make Your Email Preference Center a Priority and Your Customers Will Reward You
19 Nov 2019
The email preference center represents the best of both worlds: Prospects and customers can control the communications they receive, and marketers get to send better-quality, more targeted communications.
Loyalty Programs for the Data-Conscious Customer
25 Jan 2019
What does the future hold for loyalty programs? With stricter data regulations and a growing awareness of the need for data privacy, new tactics are needed for earning customer loyalty.
Propensity Modeling: How to Predict Your Customer’s Next Move
10 Nov 2016
Knowing what, when, and why your customers are going to buy may seem impossible—unless you use propensity modeling, and use it correctly.