Biographical Information

Larry Augustin

Larry Augustin is CEO of SugarCRM. Prior to SugarCRM, he spent five years as an angel investor and advisor to early-stage technology companies, including JBoss (acquired by Red Hat), XenSource (acquired by Citrix), DeviceVM, Fonality, Hyperic, Pentaho, and SpringSource (acquired by VMWare). He currently serves on the boards of directors of Appcelerator and DotNetNuke. He is a director of the industry association The Linux Foundation and has previously served as director of several other industry associations, including Linux International, Open Source Development Lab, and the Free Standards Group. In 2005 he served as interim CEO of Medsphere. From September 2002 to December 2004 he was a venture partner at Azure Capital Partners, where he helped lead Azure’s investments in Zend and Medsphere. In 1993 he founded VA Linux (now GeekNet), where he served as CEO until August 2002 and led the company through an IPO in December 1999. Larry holds doctorate and master's degrees in electrical engineering from Stanford University and a bachelor's in electrical engineering from the University of Notre Dame.

Articles for Larry Augustin

5 (More) CRM Myths—Busted

As the industry continues to change (quickly), we need to debunk some new myths—ones that can often be traced to outdated ideas about CRM.

5 Common CRM Myths—Busted

It's time to empower a new breed of CRM that helps customers transform their businesses by building extraordinary customer relationships from the first engagement forward.