Biographical Information

Brooke Niemiec

Brooke Niemiec is chief marketing officer at Elicit, where she leads a team of researchers and marketing strategists to evolve Elicit's actionable intelligence platform. Before joining Elicit, Brooke was the head of CRM and loyalty for JCPenney and previously managed customer insight at Disney and marketing strategy at Boeing. Elicit's Fortune 500 clients include Southwest Airlines, Fossil, GameStop, Sephora, BevMo!, HomeAway, Best Buy, and Pier 1 Imports.

Articles for Brooke Niemiec

4 Steps for Measuring Customer Experience

What is the right way to track CX? The best solution(s) will strike a balance between simplicity and usefulness.

Good Customer Experience Starts with Your Brand

Everything from the positioning, the platform, and the brand promise should act as a filter for how you communicate with and support your customers. Part two of a two-part series.

How to Apply Insights to the Customer Experience

Between marketing, fulfillment, and support, there are dozens of interactions that make up, and affect, the customer experience. Here's how to get a handle on them. The first in a two-part series.