Biographical Information

Chris Benedetto

Chris Benedetto is the senior director of sales effectiveness at Pegasystems. He has 20 years of software sales, marketing, and product management experience for marketing automation, SFA, e-commerce, analytics, and supply chain software.

Articles for Chris Benedetto

Does Your Sales Force Automation Help Your Reps Actually Sell?

To boost productivity, client engagement, and the bottom line, SFA systems should prioritize the four V's: volume, velocity, value, and visibility.

3 Keys for Sales, Marketing, and Customer Service Collaboration

To effectively engage today's informed customer, these teams need to work together.