Biographical Information
Tom Cates is founder, chief client officer, and chief storyteller of salesEQUITY, the only SaaS-based platform that uses a proven quantitative methodology to measure and assess, and provide virtual coaching for B2B client relationships. Cates has more than 15 years of experience leading consulting engagements focused on the client-facing elements of sales, marketing, and client service functions in a wide variety of industries. Follow him @salesEQUITY.
Articles for Tom Cates
Redefining the “M” in CRM
11 Aug 2016
It's time to explore the human side of CRM in the B2B space. The third in a three-part series.
Putting the 'R' in CRM
08 Jul 2016
It's time to explore the human side of CRM in the B2B space. The second in a three-part series.
Introducing the 'C' in CRM
13 Jun 2016
It's time to explore the human side of CRM in the B2B space. The first in a three-part series.