Mark Ruthfield is vice president of sales at Yesware, where he's responsible for the strategic direction of sales and the management of Yesware's sales team. Prior to Yesware, Ruthfield was the vice president of sales at ZoomInfo. Ruthfield has more than 20 years of business experience in leading technology companies through start-up, turn-around, and accelerated growth situations.
Embrace the Four Ps of Personalized Prospecting
Here are four ways to win prospects and influence people with sharper email outreach.