Biographical Information

Luke Wallace

Luke Wallace is a researcher and strategist for Software Advice who has worked at Facebook, Mercedes-Benz and the American Cancer Society. Luke now focuses his time researching and writing about CRM market trends and technologies. He can be reached on LinkedIn and Twitter.

Articles for Luke Wallace

5 Ways CRM Companies Can Be Good Corporate Citizens

Consumers increasingly want to do business with companies that are socially responsible, and CRM buyers are no exception. Part two of a two-column series.

Good CRM Vendors Should Be Good Corporate Citizens, Too

Your employees are also consumers, and they care about the track record of their company's vendors.