Dave Nelson is senior vice president and global CRM lead at Avanade, where he is responsible for driving business strategy and project success for customers in a variety of industries. Nelson is a high-energy executive with extensive experience in information technology, customer relationships, and the supply chain. Prior to Avanade, Nelson was a partner at CSC and had executive roles at Kimberly-Clark Corporation and Philips.
3 Tips for CRM Investment in the Digital Age
With channels, interactions, and data proliferating, CRM strategies and tools are still key to superior customer experience.