Biographical Information

Mark Smith

Mark Smith is president of Kitewheel, a Boston-based provider of a cloud-based customer engagement hub for orchestrating real-time consumer journeys across any channel. Prior to joining Kitewheel he held leadership positions at Pitney Bowes Software, Portrait Software, and was the founder and president of the predictive analytics software firm, Quadstone. He has a Ph.D. in mathematics and statistics from the University of Edinburgh. Contact him at msmith@kitewheel.com.

Articles for Mark Smith

Stop Trusting Third Parties with Your Customer Experience

Customer loyalty and brand identity can be put at risk by trusting outsiders to provide what has now become the key element of the customer relationship—the experience.

CRM Integration: If You Don’t Coordinate, You Might Alienate

Getting all of your technologies and channels to operate together is the way to ensure customer happiness.