Mark Smith is president of Kitewheel, a Boston-based provider of a cloud-based customer engagement hub for orchestrating real-time consumer journeys across any channel. Prior to joining Kitewheel he held leadership positions at Pitney Bowes Software, Portrait Software, and was the founder and president of the predictive analytics software firm, Quadstone. He has a Ph.D. in mathematics and statistics from the University of Edinburgh. Contact him at email@example.com.
CRM Integration: If You Don’t Coordinate, You Might Alienate
Getting all of your technologies and channels to operate together is the way to ensure customer happiness.