John Chisholm, CEO of San Francisco-based John Chisholm Ventures, has three decades of experience as a Silicon Valley entrepreneur, CEO, and investor. He founded online software companies Decisive Technology (now part of Google) and CustomerSat (now part of Confirmit). He has invested in dozens of privately held companies and mentored hundreds of entrepreneurs on five continents.He is president and chairman of the worldwide MIT Alumni Association, a trustee of MIT and of the Santa Fe Institute, and a contributor to Forbes. He holds bachelors and masters degrees in Electrical Engineering and Computer Science from MIT and an MBA from Harvard Business School.
Finding Your Sales Niche: Different Is Better Than Better
Pinpoint a way your product or service stands out from others—and find the customers who will value it for that.