Alex Hoff is a VP of business consulting with Vendavo, working with customers to help drive significant value through price and margin management improvements. Hoff has been with Vendavo for seven years, working with customers in industrial manufacturing, process industry, consumer product manufacturing and business services. Prior to working for Vendavo, Hoff worked in various marketing and pricing roles for Fortune 500 companies in transportation, retail/consumer goods, and business services.
Value—not Volume—Drives Profitable B2B Sales
Looking for value from each customer contract, based on data-driven decision-making, nets high profitability over the long run.