Biographical Information

Eric Holtzclaw

Eric Holtzclaw is chief strategist at PossibleNOW, a provider of preference management and marketing solutions, and the author of Laddering: Unlocking the Potential of Consumer Behavior.

Articles for Eric Holtzclaw

Do You Know How to Drive Your ESP?

Don't let structural challenges—complex approval processes, siloed customer data, even organizational insecurity—block you from realizing the power of your email engine.