David Dague is the chief marketing officer of Gravy, a mobile data analytics, segmentation, and targeting firm. He has nearly 30 years of experience in B2C information services marketing with companies including Neustar, TARGUSinfo American Management Systems and Verizon. David has also served as an adjunct marketing professor teaching at the undergraduate level.
Can a Single View of Your Customer Be a Bad Thing?
Now that we've achieved consistency, it's on to the next challenge: personalization.