Jessica Hawthorne-Castro is the CEO of Hawthorne Direct, an analytic-  and technology-based agency that specializes in Accountable Brand Advertising. Hawthorne Direct has been a leader in the direct-response industry that was pioneered by Chairman Tim Hawthorne nearly 30 years ago. Jessica’s leadership role involves innovations in analytics and accountable advertising accompanied with service-oriented relationships with the company’s high-profile clients, helping them to envision, create, and execute powerful advertising campaigns that build brands and ignite consumers. She can be reached at jessica.hawthorne@hawthornedirect.com.