Frank Paterno is a creative marketing executive with experience identifying, creating, delivering, and communicating value with technology-based products and services. He is vice president of marketing at IntelliConnection, a lead generation and marketing automation service that enables businesses to focus on closing sales instead of searching for prospects.
4 Crucial Components of a Successful Remarketing Campaign
You've gotten the customer's attention, now how do you seal the deal? Start by knowing who they are and why they came.