Biographical Information
Yvonne Ba is senior manager, product marketing, at Genesys, providing the marketing strategy, awareness, sales enablement, and engagement for next-generation innovations and contact center capabilities.
Articles for Yvonne Ba
How to Solve the Customer Experience Puzzle
09 Jul 2015
You can't do a jigsaw puzzle without the box; likewise, you can't satisfy today's omnichannel customer without a sound strategy.