Biographical Information

Yvonne Ba

Yvonne Ba is senior manager, product marketing, at Genesys, providing the marketing strategy, awareness, sales enablement, and engagement for next-generation innovations and contact center capabilities.

Articles for Yvonne Ba

How to Solve the Customer Experience Puzzle

You can't do a jigsaw puzzle without the box; likewise, you can't satisfy today's omnichannel customer without a sound strategy.