Biographical Information

Danny Estrada

Danny Estrada is director, enterprise solutions, at Introhive, and has spent more than 25 years helping organizations implement and adopt CRM platforms. Throughout his career, he has been an author and thought leader on adoption, as well as a speaker for many industry leaders like Salesforce and Microsoft. His experience includes leading a CRM consulting practice and as a management consultant across hundreds of CRM implementations. Danny also holds an Executive MBA from the W.P. Carey School of Business at Arizona State University.

Articles for Danny Estrada

Leveraging CRM in the Face of COVID-19

With seismic changes in the way business is done, CRM and related platforms can help companies and the people they serve

Will CRM Innovation Make You or Break You?

Understanding the critical elements of success and failure

How CRM Is Driving Organizational Change

Companies are taking control of their customer experiences

Making Field Service Your ‘Promise Engine’

A marriage of people, process, and products

CRM’s Unexpected Science

When synergy makes a difference

The CRM Adoption Paradox

CRM systems are stronger and more packed with features than ever, but users aren't always rushing to use them. Here's how one firm changed that

Your Sales Pipeline Can Make You or Break You

Good pipeline management requires clear thinking and knowing when to cut a deal loose.

Is CRM a Tool or a Mind-Set?

A company learns that it can be both

Switching CRM Systems: Improve When You Move

A platform change (if you need it) signals a good time to update your processes and mind-set, too

CRM in Accounting: The Tide Turns?

An industry begins to accept it has to work harder to find and keep customers—and CRM can help

Marketing Automation: Fueling CRM Success

Integrating marketing tools with CRM keeps everyone in the loop

Mobile CRM: Setting the Rules of the Road

Establishing expectations and enabling intelligent data flow are key to your mobile blueprint.

Create a Blueprint for CRM Success

What are vendors leaving out of the conversation?