Biographical Information

Matt Keenan

Matt Keenan is the vice president of CRM product management at Aptean. He has 20-plus years of experience in all facets of CRM, including sales, service, marketing, and social CRM.

Articles for Matt Keenan

3 Big CRM Trends to Watch in 2017

Mobile technology and social integration means more channels and more data, helping to fuel these three trends in the coming year.

4 CRM Trends for 2016

User empowerment will be a big theme as CRM users compare their experiences with personal and business technology.

The New Age of Sales

How to become a sophisticated seller in 2015.