Biographical Information
Matt Keenan is the vice president of CRM product management at Aptean. He has 20-plus years of experience in all facets of CRM, including sales, service, marketing, and social CRM.
Articles for Matt Keenan
3 Big CRM Trends to Watch in 2017
10 Jan 2017
Mobile technology and social integration means more channels and more data, helping to fuel these three trends in the coming year.
4 CRM Trends for 2016
06 Jan 2016
User empowerment will be a big theme as CRM users compare their experiences with personal and business technology.
The New Age of Sales
06 Feb 2015
How to become a sophisticated seller in 2015.