Biographical Information

Jeffrey Rayport

Jeffrey Rayport is a faculty member in entrepreneurial management at Harvard Business School. An author, consultant, and investor, he specializes in digital media, marketing, and technology-based services.

Articles for Jeffrey Rayport

Why Marketing Automation Means More Than Faster, Better, Cheaper

Programmatic ads make precision marketing a reality.

The Race to Own You

How four Web giants aim to know more about consumers than we can even imagine.