Articles for Kevin McGirl
4 Clear Benefits of a Strong Data Governance Policy
All parts of your business understand the importance of data, so now everyone—from IT to sales and marketing to customer service—should take responsibility for it.
3 Key Ways Data Visualization Can Better Your Business
The amount of data in our lives is expanding all the time. Taming it through visualization can help you make sense of it—and grow your business.
The Three Rs of a Successful Sales Call
Cold calls can be warmed up by applying these three principles to personalize your approach.
Go with Good Customer Data—Not Your 'Gut'
With certain things in life, you don't need anyone to tell you it's working; you just instinctively know it. Sales is not one of those things.
Analyzing the Sales Personality
A combination of childhood traits and training holds the key to sales success.