Biographical Information
        
            
            
                Josh Bernoff is senior vice president of idea development at Forrester Research.
             
         
        
        
            Articles for Josh Bernoff
    
        
            4 Ideas to Prepare for the Mobile Mind Shift
        
        
            
                
                    01 Jun 2014
        
        
            A new force is driving the customer experience.
    
        
            To App or Not to App?
        
        
            
                
                    01 Mar 2014
        
        
            Base your plan of action on this simple formula.