Biographical Information

Peter Chase

Peter Chase is the founder and vice president of business development at Scribe Software.

Articles for Peter Chase

3 Reasons to Integrate CRM and Marketing Automation

Technology is the key to staying on top of today's marketing trends.

Leveraging Data to Drive Personalized Marketing

Overcoming core obstacles is key to successful data integration.

Preparing for Today's Data Marathon

Businesses must rethink their approach to data integration.

Five Steps to Giving Marketers Data Ownership

Integration is key.