Biographical Information

Amanda Maksymiw

Amanda Maksymiw is the content marketing manager for Lattice Engines, a big data for sales and marketing company in Boston. She is responsible for setting and managing Lattice’s content marketing and social media strategies, including creating, producing, and publishing engaging content.

Articles for Amanda Maksymiw

Predicting Buyer Intent

The best sources for predictive attributes may be closer than you think.

Avoiding Lead Fatigue

With big data and predictive analytics, marketing can deliver leads sales can convert.