Biographical Information

Michael Vickers

executive director, Rainmaker Digital Solutions and Summit Learning Systems

Michael Vickers is the executive director of Rainmaker Digital Solutions and Summit Learning Systems, and is the author of Becoming Preferred and Dance of the Rainmaker. He can be reached at

Articles for Michael Vickers

4 Ways to Optimize Your CRM for the COVID Age

Here are the lessons we've learned helping businesses weather the pandemic.

Chatbots Can Turbo-Charge Your CRM

Automated conversations can augment human ones at critical junctures.

Your Customers Want Authentic Connections. Is Your CRM Strategy Creating Them?

The challenge, as always, is personalization at scale.

How to Sell Virtually in a Turbulent Marketplace

Your meetings have moved online, but technology isn't all you need

Is Your CRM as Intelligent as It Should Be?

CRM platforms must capture and organize ever-increasing amounts of data, and AI can help

It’s Time to Deploy, not Dabble with, Social CRM

Don't miss out on engaging with customers in a meaningful way

Do You Know Your Customers’ Generation?

Different customer cohorts don't all speak the same language, or react to the same messages

6 Data Categories Your CRM System Should Be Capturing

Go beyond contact information to connect with clients on a deeper level

CRM Leverages Your Relationships by Capitalizing on the Details

A big part of your core strategy? Staying on top of all of your clients' needs

Is Your CRM System Aligned with Your Entire Business?

For peak efficiency, your enterprise solution needs to wear many hats

Is Your CRM System Social Media Friendly?

Empower collaboration to create customized experiences

Using CRM to Create Real Relationships

Understand to be understood.

From High Task to High Touch

Use your CRM technology to exceed expectations and build trust.