Biographical Information
Michael Vickers
executive director, Summit Learning Systems
Michael Vickers is the executive director of Summit Learning Systems and the author of Becoming Preferred: How to Outsell Your Competition.
Articles for Michael Vickers
Your Customers Want Authentic Connections. Is Your CRM Strategy Creating Them?
20 Jan 2021
The challenge, as always, is personalization at scale.
How to Sell Virtually in a Turbulent Marketplace
30 Sep 2020
Your meetings have moved online, but technology isn't all you need
Is Your CRM as Intelligent as It Should Be?
18 Oct 2019
CRM platforms must capture and organize ever-increasing amounts of data, and AI can help
It’s Time to Deploy, not Dabble with, Social CRM
01 Jan 2019
Don't miss out on engaging with customers in a meaningful way
Do You Know Your Customers’ Generation?
27 Mar 2017
Different customer cohorts don't all speak the same language, or react to the same messages
6 Data Categories Your CRM System Should Be Capturing
14 Sep 2016
Go beyond contact information to connect with clients on a deeper level
CRM Leverages Your Relationships by Capitalizing on the Details
01 Jun 2016
A big part of your core strategy? Staying on top of all of your clients' needs
Is Your CRM System Aligned with Your Entire Business?
01 Sep 2015
For peak efficiency, your enterprise solution needs to wear many hats
Is Your CRM System Social Media Friendly?
29 May 2015
Empower collaboration to create customized experiences
Using CRM to Create Real Relationships
01 Jun 2014
Understand to be understood.
From High Task to High Touch
01 Feb 2013
Use your CRM technology to exceed expectations and build trust.