Articles for Michael Vickers
Your Customers Want Authentic Connections. Is Your CRM Strategy Creating Them?
The challenge, as always, is personalization at scale.
How to Sell Virtually in a Turbulent Marketplace
Your meetings have moved online, but technology isn't all you need
Is Your CRM as Intelligent as It Should Be?
CRM platforms must capture and organize ever-increasing amounts of data, and AI can help
It’s Time to Deploy, not Dabble with, Social CRM
Don't miss out on engaging with customers in a meaningful way
Do You Know Your Customers’ Generation?
Different customer cohorts don't all speak the same language, or react to the same messages
6 Data Categories Your CRM System Should Be Capturing
Go beyond contact information to connect with clients on a deeper level
CRM Leverages Your Relationships by Capitalizing on the Details
A big part of your core strategy? Staying on top of all of your clients' needs
Is Your CRM System Aligned with Your Entire Business?
For peak efficiency, your enterprise solution needs to wear many hats
Is Your CRM System Social Media Friendly?
Empower collaboration to create customized experiences
Using CRM to Create Real Relationships
Understand to be understood.
From High Task to High Touch
Use your CRM technology to exceed expectations and build trust.