Biographical Information

Mark Cooper

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Mark Cooper is cofounder and chief marketing officer of Offerpop, a fan-marketing platform for Facebook and Twitter. He has helped launch an array of online, mobile, and media businesses, including the first TV product placement ratings service (Nielsen IAG) and the wireless industry’s first mobile virtual network operator (ESPN Mobile).

Articles for Mark Cooper

The Rise of the Agile Consumer

Traditional CRM systems are failing to keep pace with today's customer.