Biographical Information
Pelin Thorogood is the chief marketing officer of Anametrix and a specialist in new media marketing and analytics. She was formerly the CMO of WebSideStory (acquired by Omniture/Adobe), the first cloud-based Web analytics provider.
Articles for Pelin Thorogood
The New Science of Retaining Customers
23 Nov 2012
Look to digital analytics to improve buyer loyalty and customer lifetime value.