Biographical Information

Pelin Thorogood

Pelin Thorogood is the chief marketing officer of Anametrix and a specialist in new media marketing and analytics. She was formerly the CMO of WebSideStory (acquired by Omniture/Adobe), the first cloud-based Web analytics provider.

Articles for Pelin Thorogood

The New Science of Retaining Customers

Look to digital analytics to improve buyer loyalty and customer lifetime value.