Jay Henderson is the global strategy program director within IBM's Enterprise Marketing Management group. His team is responsible for market analysis, customer insight, and industry marketing functions. He has more than 15 years' experience in multichannel marketing and customer analytics. Prior to joining Unica, which was acquired by IBM, he ran marketing at ClearForest and served in various marketing roles at SPSS (also part of IBM), NetGenesis, and Cambridge Technology Group.
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