Biographical Information

Jay Henderson

Jay Henderson is the global strategy program director within IBM's Enterprise Marketing Management group. His team is responsible for market analysis, customer insight, and industry marketing functions. He has more than 15 years' experience in multichannel marketing and customer analytics. Prior to joining Unica, which was acquired by IBM, he ran marketing at ClearForest  and served in various marketing roles at SPSS (also part of IBM), NetGenesis, and Cambridge Technology Group.

Articles for Jay Henderson

Four Tips for Successful Holiday Retailing

Make sure customers put you at the top of their lists.

The Changing Role of the CIO

Technology officers need to move from obstructors to partners.