Biographical Information

Jim Swift

Jim Swift is CEO of Cortera, a provider of comprehensive business-to-business payment and purchase behavior insights on public and private companies.

Articles for Jim Swift

Looking Outside the (Data) Box

Focus on the right data to improve B2B market conversion rates.

Keep the Spark Alive in Your Business Relationships

Purchase behavior insights are key to customer retention.

Leverage Purchase Behavior Insights for Better Customer Understanding

Principles for consumers can be applied to business clients as well.