Biographical Information
Jim Swift is CEO of Cortera, a provider of comprehensive business-to-business payment and purchase behavior insights on public and private companies.
Articles for Jim Swift
Looking Outside the (Data) Box
09 Nov 2012
Focus on the right data to improve B2B market conversion rates.
Keep the Spark Alive in Your Business Relationships
19 Oct 2012
Purchase behavior insights are key to customer retention.
Leverage Purchase Behavior Insights for Better Customer Understanding
21 Sep 2012
Principles for consumers can be applied to business clients as well.