Biographical Information

Adam Blitzer

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Adam Blitzer is vice president of B2B marketing automation provider ExactTarget.

Articles for Adam Blitzer

Want to Sell Smarter? Don't Overcommit on Low-Value Engagements

People are your top resource—so have them focus on engaging in person.

Implement Marketing Automation to Drive Digital Marketing Success

Five tips to help you get it right.

Nine Essential Skills for B2B Marketers

In an industry that's constantly moving ahead, don't get left behind.